Category Archives: research

What Customers Really Want

Posted on June 21, 2007 by dave

In April, I had a chance to preview a recent study conducted by BioInformatics, LLC, a market research firm in Arlington, Virginia. The study was called, “Improving Sales Rep Performance … Life Scientists’ Perspectives”. I was intrigued with the findings … Continue reading →

Posted in lifescience, research, sales, sales process, sales training, technical sales | Leave a comment

Life Science Sales: A Call to Action

Posted on March 6, 2007 by dave

A recent study of sales force perceptions by GS Discovery has some findings that certainly caught my interest. And I think they will interest more than a few of you in the Life Science Industry. This study may be the … Continue reading →

Posted in advice, life science, management, research, sales, sales training, technical sales | Leave a comment