Category Archives: research
What Customers Really Want
In April, I had a chance to preview a recent study conducted by BioInformatics, LLC, a market research firm in Arlington, Virginia. The study was called, Improving Sales Rep Performance Life Scientists Perspectives. I was intrigued with the findings … Continue reading
Posted in lifescience, research, sales, sales process, sales training, technical sales
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Life Science Sales: A Call to Action
A recent study of sales force perceptions by GS Discovery has some findings that certainly caught my interest. And I think they will interest more than a few of you in the Life Science Industry. This study may be the … Continue reading
Posted in advice, life science, management, research, sales, sales training, technical sales
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